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BALENCIAGA DECOR
BRAND EXTENSION CONCEPT
- 2020
Inspired by Balenciaga's current focus on eccentricity and randomness, we decided to create a way to introduce this exclusive fashion brand into the daily life of their luxurious customers, by creating Balenciaga Decor. A home decor line that balances the classic and experimental, to elevate the luxury fashion experience.
Roles: Product Development, Visuals, Marketing Strategy
Brand & Competitor Research, Market Analysis, Marketing Strategy: Cayetana Garnica
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